Raising the BaristaRaising the Barista

Imagine It

Believe It

Achieve It


Zealifi It 

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The Raising The BARista philosophy, book, and service culture program have been created by, and are powered by, the awesome and passionate team at ZEALIFI. Zealifi is a nationally accredited registered training organisation (RTO) and hospitality consultancy operating in Queensland and New South Wales.

Why did we create Raising The BARista?

Hospitality’s standards are slipping. Have you noticed? Too many companies are offering training and consulting that produces cookie-cutter results but no icing on the cake. The future isn’t about textbooks and tedious training providers. It’s about dynamic learning, inspiring tutors, valuable insights and stories drawn from the reality of delighting guests.

This is our story. And yours. If anyone can put the passion back into hospitality, we can. Hospitality is our heart and soul. We believe hospitality can still inspire everyone it touches. And we plan to prove it. Join us.

Discover a new vision of service culture

About the Book

Raising the Barista 

The 12 Steps to an awesome and profitable service culture


Raising The BARista takes the mystery out of this by providing a step by step guide to a top-down and bottom-up approach to creating an awesome service culture that increases profit as well.

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About the Service Culture Program

The Raising The BARista program is a 12-month service culture program designed for hospitality venues including clubs, pubs, hotels, resorts and restaurants. In fact, any business that needs to provide awesome customer service to stand out from the competition can benefit from this program. And who doesn’t?

When business services and products are so similar, it is only the way we deliver them that is different. Our program follows the same 12 steps outlined in the Raising The BARista book, in the same order, as this method is proven to build a sustainable and profitable service culture

It creates not just a consistently great customer service environment in your business, but a real return on investment. It delivers more customers, coming more often, with a higher average spend.

Our clients consistently say they are achieving results on the program far exceeding what they could have accomplished on their own.

Join us to discover a new level of service culture in your venue


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About the Author (And your host)

Justin McGurgan ZealifiJustin McGurgan

Justin McGurgan is passionate about the hospitality industry, loves awesome customer service and helping hospitality venues unlock their true potential.

Justin is a hospitality industry ‘tragic’ (veteran) having spent his entire working life from the age of 16 working in and with hospitality venues around Australia. His industry knowledge combined with management skills gained from front line, management and development roles in clubs, casinos, and hotels, provides the depth of expertise required to remain at the forefront of the hospitality industry’s evolution and progress.

Justin now runs two successful hospitality industry businesses in Trojan Corporate and Academy Hospitality Australia.

Hospitality Australia. Justin is a consultant, facilitator, and presenter to the hospitality industry on topics including Service Culture, Management & Leadership, Operational Review, Strategic Planning, Corporate Governance, and Feasibility Studies. His past client list includes many leading brands such as Sheraton, Hilton, Holiday Inn, Mercure, Marriott, Grand Chancellor, Crowne Plaza, Lasseter’s, Jupiter’s Casino’s, major clubs including Twin Towns Services Club, Greenbank RSL, Broncos Leagues Club, Sunnybank Community and Sports Club, Carina Leagues Club, Kedron-Wavell Services Club, Redcliffe Leagues Club, Caboolture Sports Club, and hotel groups including, ALH (Woolworths), Spirit (Coles), Stewarts, McGuire’s, and Fitzgibbons.

Justin has launched a brand new business name and model in February 2014 called “Zealifi: A Culture of Hospitality”. The focus of Justin and his awesome team members is on “service culture” through living it and breathing it.

Raise the Bar in your Business

Raising the Barista

The 12 Steps to an awesome and profitable service culture

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