Raising the Barista book product

Buy Raising the Barista – the Book



Raising The BARista. A new phrase. And a new opportunity to re-write the rules, transform our industry and set a new benchmark in hospitality guest service culture. Change is long overdue.

Imagine what it would be like to have a business that was truly different. A business where guests receive a ‘wow’ service experience every time. Imagine a business where guests keep coming back because it provides an extraordinary level of guest service. A business where team members and managers are confident, leading to increased numbers of guests, increased average spend per visit and increased number of visits per guest. All of this culminates in a win-win-win environment for team, guests and the business.


Raising The BARista takes the mystery out of this by providing a step by step guide to a top-down and bottom-up approach to creating an awesome service culture that increases profit as well.



Product Description

beerglass_final_texture_Dk_TealThe hospitality industry is getting bigger, but not better. For some businesses it’s getting tougher to stand out from the crowd. Today, it’s less about what you do and more about how you do it and even WHY you do it. The emotional connection is now front and centre. If you want guests coming back you need to make them feel something different, something really special

  • Are you in a hospitality business but struggling to take your business to the next level?
  • Do you want a sure fire way to increase your profits – and have happier customers?
  • Do you want to jump out of bed knowing your business is improving every day?

Service culture is the key – Join us.